After a week of speculation and intrigue surrounding mysterious ads for a nonexistent island, Harry Styles finally confirmed the rumors circulating online and gave fans a teaser for his next music video, “Adore You.” The song is the latest single from Styles’ new album Fine Line, which will be released December 13.
The short clip explains the history of the peculiar island of Eroda, and what happens when a mysterious Boy (Styles) is born who is different from the rest of the island’s inhabitants: he smiles while everyone else frowns. Feeling miserable and alone, he is on the edge of giving up when he meets a fish who is just as sad as he is. The video ends with a “To Be Continued…” title card.
The teaser follows a week of a secretive marketing campaign for the fantasy island of Eroda, which features prominently in the new teaser. Fans were able to connect the island to Styles through clues, like the name itself (Eroda = Adore spelled backwards) and hints on the island’s “official” tourism website. The full video for “Adore You” will be released December 6. “Adore You” is the third single from Fine Line, following “Lights Up” and “Watermelon Sugar.”