WWE’s SummerSlam 2023 Sets Records In Gate, Viewership, Merchandise, and Sponsorships

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Often touted as the “biggest event of the summer” it turns out that that sentiment rings true after the event’s record-setting weekend in Detroit where the Premium Live Event emanated from Ford Field. WWE today announced that this year’s SummerSlam event is the most-watched and highest-grossing SummerSlam of all time.

With an announced 59,194 people in attendance, SummerSlam generated a record gate of $8.5 million, the largest gate for any non-WrestleMania event ever. Alongside gate and streaming revenue, the event generated record sales in merchandise and sponsorships as well — boasting a 60% increase in merchandise sales since the record set in 2021. Sponsored by Slim Jim, C4, and Rocket Mortgage among others, SummerSlam generated the most sponsorship revenue for any non-WrestleMania event ever with $7 million, up 23 percent versus 2022.

In addition, SummerSlam became the most-viewed social SummerSlam of all time with over 230 million views and four million hours of video consumed, a 26 percent increase over last year.

Nerds & Beyond was on-site for the event. Check out our coverage including our interviews with the Superstars on the website.

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By Haley
Haley joined the Nerds and Beyond team in 2019 as a Writer and Editor. Her main fandoms include Criminal Minds, Wrestling, and The Walking Dead. You can find her on Twitter @haleyanne_.
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