Over the weekend, WWE held its annual WrestleMania PLE, WrestleMania 39. The two-day sold-out event occurred at SoFi Stadium in Los Angeles, California.
Over the course of the two days, Bianca Belair defeated Asuka to retain her Raw Women’s Championship, Gunter retained his Intercontinental Championship against Drew McIntyre and Sheamus, Rhea Ripley and Charlotte put on a barn burner co-main event that would see Ripley walk out with the SmackDown Women’s Championship, making her a Grand Slam champion. In the main event of Night 2, Roman Reigns took on Cody Rhodes in a winning effort, with the match going nearly 35 minutes.
Not only was it the highest-grossing WrestleMania of all time, it set new records for viewership, gate, sponsorship, merchandise, and social media. Night 2 of WrestleMania 39 surpassed the existing global viewership record by 33 percent, just one day after Night 1 of WrestleMania 39 surpassed the existing global viewership record by 28 percent.
WrestleMania 39 generated a gate of more than $21.6 million, breaking the previous record by 27 percent, with 161,892 in attendance at SoFi Stadium over the two nights. In addition, the event broke all-time sponsorship and merchandise records. Sponsorship revenue eclipsed $20 million, more than doubling the previous record. Merchandise sales were up 20 percent versus the record set in 2022. WrestleMania 39 became the most social WrestleMania of all time, with over 500 million views and 11 million hours of video consumed over the two days, a 42 percent increase over last year.