From the global interactive creative studio and production company for over 170 movie distributors POWSTER, and NBCUniversal, a new WebAR activation is available for the Golden Globes’ Best Film – Drama winner, 1917.
1917 follows two young British soldiers in the midst of World War I as they set out to deliver a message in an attempt to save 1,600 lives from walking into a deadly trap, including one of the soldiers’ brother. Directed by Sam Mendes, it stars George McKay and Dean-Charles Chapman, with small appearances by many familiar faces including Benedict Cumberbatch, Andrew Scott, Colin Firth, and Mark Strong.
From the comfort of your own home you can head into the trenches and discover exclusive behind-the-scenes content, including storyboards and interviews with director Sam Mendes, cinematographer Roger Deakins, and some of the cast and crew. Drone photography was used to create detailed 3D scans of over one mile of trenches the filmmakers constructed specifically for 1917, ensuring an authentic experience.
You can head into the battle here and check out a small preview of the experience below!
1917 is now showing in limited theaters and opening everywhere Friday.