Harry Potter fans, if you’ve ever wanted to shop at Diagon Alley or Hogsmeade, we have an amazing experience for you! The new Harry Potter New York store will house the largest collection of Harry Potter merchandise all under one roof and it is opening this summer on June 3!
The store is three floors, 21,000 square feet and includes 15 themed areas. It is jam-packed with all of your favorite Harry Potter and Fantastic Beasts merchandise. This includes wands, magical creature soft toys, robes, and Wizarding World candy. Many of these products can also be personalized in the Personalization Area, including engraving a wand, embossing a journal and having your name embroidered on your robe. Merchandise from popular brands including Loungefly, Spirit Jerseys, and more will also be available.
The store will also have the only House of MinaLima in America. The graphic design duo worked on all of the Harry Potter and Fantastic Beasts films. There will be a gallery and House of MinaLima store, with prints of the amazing graphics available including The Quibbler and Harry’s Hogwarts acceptance letter.
However, the store is not just a shopping opportunity as there is so much more to experience! The store is highly themed and has over 1000 props on display, some having features in the movies. This includes a hand-crafted Fawkes the phoenix model and the Griffin that guards Dumbledore’s office. There will be plenty of photo opportunities throughout the store including a London phone box if you fancy visiting the Ministry of Magic and an opportunity to see yourself in Hagrid’s boots. The interactive wand table will allow you to test out your favorite characters’ wands.
There will be opportunities to use the Harry Potter Fan Club app throughout the store. Users will find Enchanted Keys that will unlock exclusive behind-the-scenes facts, figures, and videos.
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Most importantly, there will be two virtual reality experiences available to customers to allow you to fully immerse yourself in the Wizarding World. “Chaos at Hogwarts” allows you to journey through Hogwarts castle and discover it’s secrets and magical creatures. “Wizards Take Flight” allows you to take to the skies on a broom to fight Death Eaters over London and the grounds of Hogwarts. The VR experiences are scheduled to open this summer with further details to be released closer to opening. So make sure to check back here for the latest updates!
The store will be opening June 3. It will be operating with a virtual queue, where customers will scan a QR code and be notified when it is their turn to enter the store. There will be enhanced health and safety protocols in place with physical distancing and customers requiring a face covering. The store will be located in the heart of New York City, next to the Flatiron building at 935 Broadway.