Accio Merch! Largest Harry Potter Stores Opens in New York this Summer


The world’s first official Harry Potter flagship store will bring the magic of the Wizarding World to New York this summer! Warner Bros. announced that it is opening the first-ever official Harry Potter flagship store in the heart of New York City right next to the iconic Flatiron building located at 935 Broadway.

Opening this summer, the store will hold the largest collection of Harry Potter and Fantastic Beasts products in the world all under one roof. The store will carry everything from personalized robes and Bertie Bott’s Every Flavor Beans to a brand-new range of house wands with a design exclusive to the New York location. When it opens, the store will span three floors and over 20,000 sq. ft. The space will also provide fans with a number of exciting retail experiences that bring the magic of the Wizarding World to life for visitors.

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Sarah Roots, SVP Worldwide Tours, and Retail, Warner Bros. said, “This will be the largest dedicated Harry Potter store in the world and will become a must-visit fan destination where Harry Potter enthusiasts can engage with interactive experiences and numerous photo opportunities as they step into the magic.”

She continued, “We are very excited to be opening in New York. It’s the ideal city in which to launch with so many dedicated Wizarding World fans, a cutting-edge retail environment, and a community that embraces innovative experiences.”

More details on the store will be revealed later in the year, so ready your wands and keep an eye out for the latest details here.

Brianna works full time in the publishing industry, passionately building books to bring to the masses. Her first fandom was Harry Potter, which she joined at age 11. Her love for books took her abroad to earn her Masters Degree at University College London, after which she lived in New York City, and now resides in Austin. She loves all things fandom including Supernatural, Doctor Who, and more. Ever the introvert, she can usually be found reading, playing with her dog, listening to music and practicing yoga. Brianna joined the Nerds and Beyond staff in 2018 where she unites her love for all things "nerd" with her passion for writing. Find her on Twitter here: @bookbag09

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