Sunday night during the Super Bowl, Twitter users may have noticed that Netflix did not participate in live tweeting the game as many other users on the site were. Instead, the Netflix US account was tweeting animal gifs. It turns out, this was a fun and subtle way of promoting their newest documentary series Our Planet.
everyone who normally helps run this page is busy watching the sports and they told me to “handle it” soooo I’m just gonna post animal GIFs from #OurPlanet all night pic.twitter.com/asrZbB9T0F
— Netflix US (@netflix) February 3, 2019
You can check out the official trailer below: