Beginning this Friday, March 10, SXSW returns to Austin, TX for its next event. The multi-day festival showcases a variety of TV shows, films, and music, along with different sessions and interactive events. During this year’s festival, Audible is bringing “The Audible Sound Studio” to attendees. It will open on March 10 and run through Sunday, March 12.
The Audible Sound Studio will bring an immersive experience that showcases the company’s premium music storytelling offerings. It will include volumes from Origins and Breakthrough as part of the “Words + Music” Series. The studio will feature performances and themed experiences.
During the festival, attendees will have the chance to receive themed temporary tattoos, experience live DJ sets, partake in happy hours, and have photo opportunities. They will also be able to record their song, poem, or story in the Words + Music booth, where experts will cut the recordings directly onto a vinyl record.
Check out the featured performances and panels from Audible below:
Friday, March 10
Music-Storytelling with Audible: The Art of Marrying Song and Spoken Word at 2:30 p.m. CT: Audible has been recognized as the leading creator of premium audio storytelling and a pioneer for original audio content. Now it’s SXSW’s opportunity to be the first to hear how the audio trend-maker is defying genres with a discussion about its newest category-defying project Breakthrough, the first-ever music competition series developed and launched exclusively as a podcast. Listen in on a conversation between Grammy Award-winning artists Sara Bareilles and Daveed Diggs, alongside Will Malnati, Founder & CEO of At Will Media, and Preston Copley, Executive Producer of original music-storytelling at Audible, who will discuss what it takes for talent discoveries to breakthrough and connect with audiences. Conversation moderated by Associate Managing Editor Angie Martoccio at Rolling Stone.
Rolling Stone x Audible Happy Hour & DJ Set at 4 p.m. CT: Audible and Rolling Stone kick-off SXSW with a celebratory happy hour featuring specialty refreshments and a DJ Set from vinyl DJ and comedian Nina Tarr.
Saturday, March 11
Variety x Audible Music Storytelling Panel at 12 p.m. CT: With the new Audible Original Origins as a starting point for their conversation, rapper, singer, and actor Tobe Nwigwe; Preston Copley, Executive Producer of Original Music-Storytelling at Audible; and Variety’s Selome Hailu will explore Tobe’s career journey focusing on his “origin story” and breaking into the industry, his past and present musical influences, the process and creation of the innovative Audible Original audio series, and the unique storytelling opportunities available through this exciting medium.
Rolling Stone x Audible “Words + Music” Performance by Jeff Tweedy at 7:30 p.m. CT: Audible and Rolling Stone host a special evening of music, storytelling, and refreshments to celebrate beloved songwriter Jeff Tweedy’s Please Tell My Brothers, the latest release in Audible’s groundbreaking “Words + Music” series. Performance begins at 9 p.m.