During this year’s VMAs, Paramount+ dropped the full trailer for its upcoming movie On the Come Up! The new trailer showcases the adaptation in all its hip-hop glory, giving fans an exciting and heartwrenching taste of what to expect.
With a backing track to match, the trailer showcases how integral hip-hop is to the story as it offers a greater look at Bri, the film’s protagonist, and her ambitious spirit as she becomes even more enmeshed in her local hip-hop and rap scene. Viewers also see that while rapping is a passion of Bri’s, it’s also deeply intertwined with her family — past, present, and future.
Adapted from the Angie Thomas novel of the same name, On the Come Up follows 16-year-old Bri, who aspires to be one of the greatest rappers of all time — after she wins her first rap battle, of course. The daughter of a now-deceased hip-hop legend, Bri is following in mighty footsteps. When she releases her first song, it goes viral… but for all the wrong reasons, placing Bri in the center of a controversy. Now, she must choose to remain true to her beliefs or bend to a false image.
On the Come Up stars Jamila C. Gray as Bri, Sanaa Lathan, Da’Vine Joy Randolph, Lil Yachty, Method Man, Mike Epps, GaTa (a.k.a. Davionte Ganter), Miles Gutierrez-Riley, Titus Makin Jr., and Michael Anthony Cooper Jr. The screenplay was written by Kay Oyegun and directed by Sanaa Lathan, who makes her directorial debut with the film. Thomas, Temple Hill, and State Street are producing.
On the Come Up releases exclusively on Paramount+ on September 23. Watch the full trailer below: