You just can’t be a true New Yorker without a love for bagels and lox, and Jake Gyllenhaal knows this. To celebrate New York’s (and his) love of lox and raise funds for charity, Gyllenhaal has once again teamed up with legendary restaurant Russ & Daughters, bringing in non-profit campaign group New York Forever for the project. Proceeds from the sale of every hoodie will go to the Actors Fund to support NYC theatre workers who have been impacted by the Covid-19 pandemic.
The black-on-black hoodie’s concept is all Gyllenhaal and is made in New York City with high-quality raw materials and by local craftsmen. Retailing for $150 (including shipping) and on sale now here, the hoodie helps to support three communities: food, theatre, and New York City. The sweatshirt is made from fair-trade, eco-friendly dyed cotton with a draw-string hoodie and pocket.
Last summer, Gyllenhaal teamed up with Russ & Daughters to sell a custom salmon tie-dye t-shirt, donating those proceeds to help independent restaurants struggling during the pandemic. The shirt sold for $40 and ended up raising $92,000 for the Independent Restaurant Coalition.