Gucci has announced that several of its spokesmodels, including Harry Styles, will star in a new series of films for the iconic brand. Directed by legendary filmmaker Gus Van Sant and Gucci creative director Alessandro Michele, Ouverture of Something That Never Ended is a seven-episode series of short films promoting Gucci’s latest collection of the same name.
The episodes will air from November 16-22 as part of GucciFest, a fashion and film festival created by Gucci. The films were shot in Italy earlier this year and will also feature Billie Eilish, Paul B. Preciado, Achille Bonito Oliva, Darius Khonsary, Lu Han, Jeremy O. Harris, Ariana Papademetropoulos, Arlo Parks, Sasha Waltz, and Florence Welch.
The films will premiere daily on YouTube, as well as the official GucciFest website, with each episode revealing a new piece of the collection. For more information, head to the GucciFest page here. Styles has previously starred in several video campaigns for Gucci and famously wore the brand in his appearance at the 2019 Met Gala (as well as his most recent music video for “Golden”).